Teahouse experience and product unveil with adidas during the 2026 Berlin Marathon

For this installment of the Nomadic Teahouse series, CROMO collaborated with adidas to unveil a functional Matcha Ritual Vest, and other tea ceremony products, designed for endurance and recovery. Staged inside a site-specific teahouse of steel and reflective fabric, the activation merged athletic utility with mindful ceremony, offering runners a dedicated space for restoration and teas to help with focus.

The ceremonies were hosted by Jenny D. Pham, founder of CROMO.